PRESENTING THE JELL-OMETER
Client: Jell-O
Earthquakes are measured on the Richter scale, but what about fan-quakes? Enter Jell-OMeter: the world’s first device that measures sports fan energy. Our unit of measurement? Jiggles.
We launched it at a live NHL New York Islanders game, turning the humble Jell-O into an unmissable metric for sports fandom.
🦁 Cannes Bronze Lion in Sports Entertainment
🦁 Cannes Shortlist in Live Brand Experience
Covered in the New York Times
